Learn How To Use Mobile Truck Advertising To Promote Your Business After Relocating

Posted by on Oct 26, 2016 in Uncategorized Comments Off on Learn How To Use Mobile Truck Advertising To Promote Your Business After Relocating

When you relocate your business to a big city, it is important to properly advertise so that you can let as many customers as possible know where your business is. While print and television advertising are great, using truck advertising can also be a great option to consider when advertising in a large city. The guide below walks you through a few things to know about mobile truck advertising. The Truck Travels Through Congested Areas When you choose mobile truck advertising, each truck within the advertising fleet has its own specific route that it travels. The trucks travel through congested areas of the city to ensure that numerous people see the ads each and every day. Some companies will allow you to choose the exact times that you want your advertisement to be driven around the city. Take the time to consider if early risers or night owls would be more likely to shop in your store, and then advertise around times that would pertain to your specific clientele. Choose Between Print and Video Advertising When you advertise on mobile trucks, there are some trucks that have large screens on the back of them that can flash and show videos. The signs are very large and very bright. There are also trucks that simply allow you to show a printed advertisement that is stuck to the truck. The printed advertisements need to be eye catching and unique to grab the attention of people as the trucks pass by them. Ensure the Ad Includes Pertinent Information When creating the ads that you want to use on the trucks, be sure that all pertinent information is listed on the ad. You want to include your website, your business address, and what you sell at your business. Putting up a website rather than a phone number is important because it is often easier for someone to remember a website name than trying to remember seven numbers in a specific order. Start off Small and Add More Advertising as Needed When you first start with mobile advertising, just start with one or two trucks. You do not want to spend too much money in advertising until you can see how much business it brings to your company. You may need to choose a new route or a new time of day to advertise to reach your specific clientele. Mobile truck advertising allows you to market to people in your local area. You want to be able to get as much business as possible into your store, and marketing to people who are within walking distance or just a cab ride away can greatly boost your business. For more information on mobile truck advertising, contact a company like TSN...

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How Do You Get A Grip On Your Social Media ROI?

Posted by on Sep 8, 2016 in Uncategorized Comments Off on How Do You Get A Grip On Your Social Media ROI?

Your social media ROI (return on investment) is the sum total of what your social media marketing efforts bring back to your company. A lot of people are aware that social media plays an important role in the development of their business—but, if you’re like a lot of business owners who are still learning the rules of the social media game, you may not exactly be sure how to get the best ROI from your efforts. Here are a few tips that can help you get it handled. 1.) Hire A Social Media Manager Unless you are pretty much running the show single-handedly, your business can benefit from a social media manager. A social media manager’s exact duties can vary from company to company, but he or she becomes the eyes, ears, and voice of your social media campaigns.  You want someone that knows what they’re doing in this position. Facebook, for example, continues to be a huge influence on people’s purchasing habits—47% of consumers say that it influences their purchases on a regular basis, so you need someone who knows how to cultivate and maintain a presence.  You also need someone who can stay on top of trends. While Facebook is “here” today, there could be a drastic development and shift in online users’ habits that makes it “gone” tomorrow. MySpace, for example, used to be the star of the online show—but it hardly makes a blip in the social media world today.  2.) Get On YouTube And Get A Blog If you’re neglecting YouTube, you could be losing out on a significant opportunity for social media ROI. YouTube has replaced cable TV in its reach when it comes to consumers aged 18-34. If you’re putting your money in print ads and ads on cable but you aren’t vlogging, you’re missing a significant portion of the population.  You also need a regular blog. Having a blog attached to your website can move traffic to your site and help you develop a relationship with your customers. Make sure that the information that you put on your blog is correct and clear—whatever service or product you offer, your customers are going to have questions. The better you answer them, the more they’ll come to rely on your site (and come back for more). 3.) Start Tracking Your ROI One of the tasks you need to focus on is tracking your ROI, but you can’t do that until you have a clear goal. You may have one of several: more followers more click-throughs more time spent on the web page per visitor more people reading the blog The great thing about this is that the tools are all available to measure these—you can use Google Analytics or similar programs to keep track of increases. For more information on how to increase your social media ROI, talk to a company that specializes in the industry. They’ll be glad to work with you to try to find a way to increase your online presence and track its value to you in real-world...

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4 Ways To Support Your Community

Posted by on May 27, 2016 in Uncategorized Comments Off on 4 Ways To Support Your Community

Your local community is only as thriving and vibrant as its citizens, and if you want to live in a great community, you should support it to make it the best it can be. There are a number of easy things that you can do to support your local community.  Eat at Local Restaurants in Your Area  When you are hankering for a bite to eat, instead of opting for a national chain restaurant, choose instead to dine at the best local restaurants in your area. There are a number of great reasons to choose to eat local. One, if fosters community. The casual encounters you have with other people in your community at the restaurant can lead to stronger connections. Two, you will end up strengthen your local economy. According to the data, approximately 48% of each purchase at a local establishment recirculates into the local economy, as opposed to less than 14% that is recirculated from a chain. The third reason to eat a local restaurant is that local establishments tend to have a smaller ecological footprint than those larger establishments. They tend to use up less land and use more local products. For more information on local restaurants, contact a local outlet, such as Voted Best of America. Shop at Local Thrift Stores One easy way to support your community is to shop at thrift shops that are local to your area. Often times local thrift shops will give their proceeds to your local homeless shelter or charities, rather than large national charities. If you don’t like thrift shopping, you can support your community by donating your old, no longer needed items to a local thrift shop instead.  Donate To Your Local Food Pantry When people in your community are going through a hard time, they have your local food pantry to turn to to make sure that they don’t go hungry. Food pantries rely on the goodness of the community to stay stocked and keep running. An easy way to help your community is to simply, when you buy canned goods, buy double the amount that you need and give the extras to your food pantry.  Volunteer Your Time and Skills  Community focused classes are possible due to volunteers who help teach skills to the community. If you have a special skill, you could volunteer to teach a class. For example, if you are an accountant, you could volunteer to teach a tax preparation class. If you don’t feel like you have any special skills, you can volunteer your time to projects going on in the...

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