With the emphasis on digital marketing efforts, it's easy to overlook the many ways people can learn about your company and products through offline marketing. Business cards, vehicle signs and aerial advertising still capture the public's attention. Here are some ways you can get your products in front of people everyday by using non-digital advertising.
The simplest of advertising, create business cards that people want to keep out on their desks. Pop-up business cards featuring a person, building or product that can be pushed up out of the card captures the attention. Print cards on unusual objects such as a tiny toy car to market your limousine service. You're no longer restricted to a 2-inch by 3-inch piece of paper.
Give people something they can use every day with your name and logo on it. Pens and pencils are still a favorite, but expand your audience with a custom-printed tablet stylus or pair of ear buds. A credit card sized tip card with your company info on the back is still useful, but try a card printed with popular emoticons used when texting.
Vehicle Signs and Wraps
Each of your employees can be advertising the business with magnetic signs on their cars. These signs are easy to remove when they want the family car back. For the more dedicated staff, vehicle wraps come in a variety of artistic styles to surround their cars with your company information.
City Buses and Taxis
Mass transit bus companies offer advertising space inside and outside, on the bus. Buses that advertise your business on their sides in high-traffic areas will get seen by drivers waiting their turn in traffic. Don't forget your local taxi cab companies that offer space on the top of their cars.
People can't resist looking up to read the banner being pulled by a slow, low-flying plane. Time the ad to be flown over sporting events, parades, and popular recreation areas on summer weekends to get the most eyes on your ad. Contact a local company, such as High Exposure Inc Aerial Advertising, for further information.
Sponsor a Local Team
Sports stadiums give advertising space to companies that support their local teams. A banner hanging from the fan seating area not only will be seen by people in the stadium. Whenever the games are televised or show up on the news, your banner will reach out to many more people.
When planning the marketing strategy for your small business, don't just focus on the online ads and social media. Discover new ways to use offline advertising to get your brand in front of as much of the community as possible.