Developing Attractive Business SignageDeveloping Attractive Business Signage

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Developing Attractive Business Signage

A few years back when I decided to start up my own business, I wasn't sure what I was getting myself into. I thought about what to offer and how to serve my customers, instead of how to get the word out about my company. Unfortunately, when I opened my doors, I realized that I hadn't marketed effectively, and my foot traffic was incredible low—to say the least. Fortunately, after taking a marketing class, I learned how to make my business more recognizable to the public and how to keep people talking about my business. Read here to learn simple marketing tactics that could transform your small company.

3 Tips For Making A Great Website

15 June 2015
 Categories: , Blog

Creating a good website is essential to the livelihood of your company or business. In order to generate interest in your company, you need to have a presence on the Internet. This is why it is important that you get a good website design company to design your website. Here are some characteristics of a good website.

1. Easy To Use Interface

As soon as someone gets to your website, it should be very clear as to how they can navigate it. Even a young child should be able to tell where they can go for information, sign ups, the "about" page, contacts and so forth. This means that you should have some sort of bar at the top so that help your viewers know exactly where to go.

In addition, it is important that you organize the website well. Gone are the days when your text and HTML were the brunt of the website. Although the content will be vital to the website, the text shouldn't be the bulk of the design. There should be a separate template that the words are embedded into.

2. Contact Information

It is important that those navigating your website can see how to contact you. This is especially the case if you are a service provider. They need to come into your office or your store to have services rendered. This is why there should be a phone number or address that is easy to find. One way to do this is to put the phone number right on the homepage as well as the contact page.

3. Call To Action

Every good company has a call to action. A call to action is the "so what?" of the company. For example, assume that you get someone to your website and they love the content, and have browsed through your website for a time. If they leave the website without taking any action, you have lost. Instead, you want them to have some sort of action that they take. If you are a law firm, your call to action could be "call for a free consultation today" with your phone number. If you are a dentist it could be "set up an appointment here." This sort of call to action is what help to get people to take the next step.

By doing these simple things you can make your website more user friendly and more effective.