Developing Attractive Business SignageDeveloping Attractive Business Signage

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Developing Attractive Business Signage

A few years back when I decided to start up my own business, I wasn't sure what I was getting myself into. I thought about what to offer and how to serve my customers, instead of how to get the word out about my company. Unfortunately, when I opened my doors, I realized that I hadn't marketed effectively, and my foot traffic was incredible low—to say the least. Fortunately, after taking a marketing class, I learned how to make my business more recognizable to the public and how to keep people talking about my business. Read here to learn simple marketing tactics that could transform your small company.

Choosing The Right Executive Pen For Marketing Your Business

If you are looking for a way to market your business, then you know that going the executive pen route may be an ideal choice. This is especially ideal if you have a writing, content, or publishing business. The trick to using this option is to find an executive pen option that is affordable, but offers high quality. The last thing you want is for the pen you choose to end up in a drawer or the trash bin because it is cheaply made. Here are a few key points to remember when choosing the right executive pen option for marketing your business.

Refill Availability

Quality is something you likely already know to look for, but refills are also something to consider. Just because a pen company states that the executive pens are refillable, doesn't mean you can find those refills easily. It also doesn't mean the refills are an affordable option if the pen is being used a considerable amount of the time. Do some research and make sure that the refillable option you choose is available at most retailers and is affordable as well. This ensures that your potential client may be using your pen more often, which means word of mouth from others seeing your logo on the pen and a reminder to the client to use your services.

Gift Boxed Options

Some executive pen companies offer pens you feel will be ideal, but the gift box is not reusable or attractive. One thing to consider is the packaging the pen is given in and how that packaging makes as much of an impression as the pen set itself. Try to find a company that offers a reusable box like a wood grain or executive metal option. This allows the client to place the pen box on their desk and have a constant place to store the pen when it isn't in use. You can also use the gift box as a form of marketing by having your logo placed on the outside.

Marketing Alternatives

If you are using the executive pen option for marketing, you want to make sure you can change your marketing options from time to time. For example, if you need to change the phone number that appears on the pen, or if you want to offer several designs, you need to know that you can. Most companies will allow you to do this, but they may charge a higher fee for future orders. Make sure when you begin looking for an executive pen company that you discuss these options with them and are prepared for any marketing changes and fees that may happen later.

These are just three of the key points to consider when you are looking for the right executive pen choice for marketing your business. Consider other options like color alternatives, pen styles, and shipping times as well.