As a freelancer, you may have heard of many other freelancers who use a website to help promote their services. Although you may be hesitant to jump on the website bandwagon, there are advantages to having your own website.
Increased Creative Control
When you pay for your hosting service, you own the content on your website and can use your website as you see fit. You do not have the same risks of losing your content because your host suddenly stops offering a free service. Like many people, you may not have thoroughly read the terms of service for a free website. You may realize you do not completely own your content and you have little recourse. Similarly, if you currently have a free website, you probably have annoying ads on your website. By purchasing your own hosting, you have the opportunity to capitalize on any ads on your website or use other monetization opportunities.
A portfolio is important to find new clients and show samples of your work. It is time consuming and not in your best judgement to constantly write new samples for each prospective client. If you keep samples in a portfolio on your website, you can simply direct potential clients to your website to view your writing style. If you keep a strict policy of using the work on your website as samples, you can cut down on the amount of unpaid work you do to find additional income opportunities. It is also easier to find out if your samples are used without your permission if you keep them on your website rather than sending them directly to prospective clients.
Building Your Business
You may not consider the potential you have for adding new services when you own your own website. As a freelance writer, you can easily branch out to offering clients basic website services. Reseller hosting is a popular way of making money online and you can easily offer your clients a package deal by creating a basic website and content. Bundling services is also a way of attracting clients on retainer so you can keep trustworthy clients for months into the future. If you are unsure of yourself as a website manager, simply outsource the graphic design and maintenance components of your bundle.
Managing your own website design as a freelance writer has several advantages. Although the cost of hosting is an investment, it is money well spent to increase your income opportunities and save time promoting your services.