When you see a billboard with a bold advertisement on the side of the highway, you're bound to take notice. When it comes to advertising, bigger is often better, but you still have to ensure that the message is clear and you have an effective means of getting it across to your target audience. Stadium advertising combines the size of traditional billboards with LED digital technology, enabling you to present advertisements that will gain the attention of your target audience and many others simultaneously.
More People Notice Subtle Advertising
It may be hard to imagine that a huge LED screen could be used to subtly lure people, but the fact of the matter is that, when visitors buy tickets to games at stadiums and arenas, the last thing they're thinking about is advertising. Since they are focused on seeing a good match or a competition, they are more likely to process advertisements on a subconscious level. Only after seeing the same advertisement awhile or repeatedly do they begin to focus and train their eyes on the images that have already been indelibly etched into their minds.
Seasoned marketers realize that effective advertising isn't always about getting the hottest celebrities to endorse a particular product. Effective marketing campaigns, including those that use stadium advertising, are highly beneficial when you want to promote a brand. This is why you often see scoreboard advertising at baseball games, yet it doesn't come across as a distraction when you're following the action.
Marketing to Consumers in More Than One Medium
After you've seen a new commercial once or twice, you're going to feel more familiar with a product or service, even if you don't personally have a need or desire to purchase it. You can now find advertisements tucked neatly in the middle of internet videos as well as on television. Consumers have pretty much learned to anticipate these types of advertisements, which can cause them to become less effective.
Companies are now putting up advertisements in stadiums because they know that consumers will see them both live and in person, as well as on their television screens. With syndication and repeat broadcasts, the advertisements seen in stadiums can also be telecast globally. Consumers will see these advertisements over the course of hours instead of seconds, leading to increased brand awareness. Remember that consumers who go to concerts and sporting competitions also buy everyday goods, and they're going to be getting a very good look at all the advertisements around them during the course of an event.