Developing Attractive Business SignageDeveloping Attractive Business Signage

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Developing Attractive Business Signage

A few years back when I decided to start up my own business, I wasn't sure what I was getting myself into. I thought about what to offer and how to serve my customers, instead of how to get the word out about my company. Unfortunately, when I opened my doors, I realized that I hadn't marketed effectively, and my foot traffic was incredible low—to say the least. Fortunately, after taking a marketing class, I learned how to make my business more recognizable to the public and how to keep people talking about my business. Read here to learn simple marketing tactics that could transform your small company.

Marketing Your Local Business With Advertising Flags: 5 Ways To Make The Campaign Fly

When you want your business to stand out and really say something to the neighborhood, advertising flags are a fast, effective, and economical tool. Done the right way, this kind of campaign can really fly.

1. Show Your Colors Selectively

While it's logical to use the colors of your usual business logo on an advertising flag, it's more important that the flag be completely legible. For the great outdoors, black on white or yellow is vibrant and clear, but white on dark blue is also suitable. You want colors that pop, without blinding and colors that contrast, without conflicting. If the colors of your logo happen to coincide with good outdoor lettering, you're golden!

2. Keep Count Of Characters  

Whatever message you're trying to get across, keep the characters to a minimum. For example, if you're holding a sale on used cars only, the word "sale" might be used on one set of flags, with the word "used" (or "pre-owned") on alternating flags. Too many characters on a single flag make it difficult for those passing by to quickly read your message. Separating words on different flags is more productive than crowding them all onto one.

3. Favor A Less Frivolous Font

Your font must reflect readability, rather than creativity. Despite your possible inclination to produce a fancy, artistic font, the simpler a font is, the more likely it's going to be aptly read and absorbed. A feather flag should offer you more space, as well as easy setup and a handy telescopic pole. The popular teardrop style may provide slightly less lettering space; however, it will maintain its readability even when there's no wind. Pick the best flag option for your business needs, just keep the font as simple as possible.

4. Be Aware Of Competing Scenery And Odd Distractions

The area your flags are placed should provide a clear backdrop, as opposed to competitive scenery. The colors shouldn't be swallowed up by similar or identical colors in the surroundings, nor should the background be so busy that it's difficult to make out the words on the flags.

5. Stand By Your Flags

When your design works, it's a good idea to stick with it, even when you feel like it's time for something new. Just as with your business logo, the flags serve as recognized symbols or messages that people associate with your company or a particular product or sale. Frequently changing your flags might confuse people or give them the idea that something new is going down when your message hasn't changed. 

Your business stands out and speaks up with advertising flags, making it a cinch to announce a message to the entire neighborhood, and beyond. Customizing a design is quick and painless, just like installation, making these handy ad tools a win-win for any campaign.