When you relocate your business to a big city, it is important to properly advertise so that you can let as many customers as possible know where your business is. While print and television advertising are great, using truck advertising can also be a great option to consider when advertising in a large city. The guide below walks you through a few things to know about mobile truck advertising.
The Truck Travels Through Congested Areas
When you choose mobile truck advertising, each truck within the advertising fleet has its own specific route that it travels. The trucks travel through congested areas of the city to ensure that numerous people see the ads each and every day. Some companies will allow you to choose the exact times that you want your advertisement to be driven around the city. Take the time to consider if early risers or night owls would be more likely to shop in your store, and then advertise around times that would pertain to your specific clientele.
Choose Between Print and Video Advertising
When you advertise on mobile trucks, there are some trucks that have large screens on the back of them that can flash and show videos. The signs are very large and very bright. There are also trucks that simply allow you to show a printed advertisement that is stuck to the truck. The printed advertisements need to be eye catching and unique to grab the attention of people as the trucks pass by them.
Ensure the Ad Includes Pertinent Information
When creating the ads that you want to use on the trucks, be sure that all pertinent information is listed on the ad. You want to include your website, your business address, and what you sell at your business. Putting up a website rather than a phone number is important because it is often easier for someone to remember a website name than trying to remember seven numbers in a specific order.
Start off Small and Add More Advertising as Needed
When you first start with mobile advertising, just start with one or two trucks. You do not want to spend too much money in advertising until you can see how much business it brings to your company. You may need to choose a new route or a new time of day to advertise to reach your specific clientele.
Mobile truck advertising allows you to market to people in your local area. You want to be able to get as much business as possible into your store, and marketing to people who are within walking distance or just a cab ride away can greatly boost your business. For more information on mobile truck advertising, contact a company like TSN Advertising.