When you work as a CPA, you may have clients that you barely see throughout the year in person. Unfortunately, lack of communication between you and current or past clients can lead to dwindling business, so sending out CPA email newsletters is a good way to stay connected and market your service overall. Take a look at some of the interesting data and information you can include in these newsletters that your clients may want to know.
New information about changes to tax laws.
Every year, it seems that some new tax law comes along and shakes up everything for filers. Unfortunately, a lot of CPA clients do not keep tabs on tax laws, so they are surprised to learn what has changed that affects their financial well-being when it comes time to file, and they pay you a visit. Keep your clients in the know about tax law changes through your monthly or quarterly newsletter. Likewise, it is also a good idea to send out quick tax tips and information that clients can use through the year to help them at year end.
Links to new financial planning or wealth-building tools.
If there has been a recent release of some kind of financial planning or wealth-building tool, it is always good to include this in your emailed newsletters as a CPA. These kinds of financial tools are designed to help clients keep better tabs on their own money, and they will appreciate the time you take to fill them in on what is new. For example, Robinhood is a good example of a resource that can help people build wealth with little money to invest, so it could be of interest to your clients.
Changes to your service model that are upcoming.
If there is anything that you will be changing about how you serve your clients as a CPA, it is a good idea to forewarn them as soon as possible in your newsletter. For example, if you are going to be changing your pricing for full services at the beginning of the year, this is something your clients will want to know as soon as possible so that they can plan accordingly. Or, if your business office will be relocating soon, it is nice to give clients a heads up.
At the end of the day, communication with your clients can be one of your most valuable marketing tools. If you are struggling to find information to include in your newsletters as a CPA, reach out to a CPA email newsletter provider who can help.