Developing Attractive Business SignageDeveloping Attractive Business Signage

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Developing Attractive Business Signage

A few years back when I decided to start up my own business, I wasn't sure what I was getting myself into. I thought about what to offer and how to serve my customers, instead of how to get the word out about my company. Unfortunately, when I opened my doors, I realized that I hadn't marketed effectively, and my foot traffic was incredible low—to say the least. Fortunately, after taking a marketing class, I learned how to make my business more recognizable to the public and how to keep people talking about my business. Read here to learn simple marketing tactics that could transform your small company.

Don't Overlook Dress Shirts When You Order Promotional Clothing

When you're planning to order custom promotional apparel to distribute to your staff, clients, or others, it's important to think about when and where you expect these people to wear these garments. While T-shirts can be a good choice for casual events, you might hope that people will wear your clothing to work. If so, T-shirts may not be dressy enough. Instead, you'll want to choose a promotional product company that can customize a variety of different dress shirts for you. A dress shirt with an embroidered logo on the chest can look professional and stylish. A company that has dress shirts in several colors will make it easy to find some appropriate choices. Here are some dress shirts that you may wish to order.

Short Sleeved

While you might have plans to customize and order a number of standard long-sleeved dress shirts that you can distribute, you shouldn't overlook short-sleeved dress shirts. Long-sleeved apparel can be popular in many circumstances, including among staff who want a cooler option during the summer months. A short-sleeved dress shirt will look more formal than a collared golf shirt, for example, but will still help the wearer feel cool. Employees who often find themselves outdoors in the summer — for example, sales staff who make numerous sales calls every day — will gravitate toward the short-sleeved option.

Tall Cut

It's typically a good idea to ensure that you have some tall-cut dress shirts available for the members of your staff who are of above-average height. Conventional dress shirts are often too short in the body and sleeves for such individuals. Someone who is tall may have to tuck their shirt in several times a day because it constantly comes untucked. A tall-cut dress shirt has extra length in the body, allowing it to remain tucked in throughout the day. The longer sleeves of these shirts are also more comfortable and will look better on tall people who have long arms.


Some people may feel resistant to wearing dress shirts during the coldest days of winter, as this garment doesn't offer as much warmth as a sweater. You'll find some promotional products companies that sell lined dress shirts. These garments look like conventional dress shirts but have an inner liner — commonly made of flannel or another warm material — that makes them considerably warmer to wear than a conventional dress shirt. This will allow people to wear their custom-branded dress shirts without inadvertently covering up the logo with a warmer garment such as a vest.

Look for these and other dress shirts when you shop for corporate apparel.